PICO, a Chinese VR device manufacturer acquired by ByteDance, the parent company of TikTok, launched a new VR headset PICO 4 on the 22nd, equipped with Qualcomm Snapdragon XR2 chip and self-developed Pancake optical lens and 6DoF spatial positioning solution.
PICO 4 will be held on September 27th for the Chinese market. The new machine will also be sold in Japan, South Korea and 13 European countries including the United Kingdom, France, Germany, Spain, and Italy, with a suggested price starting from 429 euros.
The PICO 4 is largely similar to the brand’s earlier products, except that it can be connected to a PC in addition to being used independently.
It is equipped with a self-developed Pancake optical lens, with a viewing angle of 105 degrees, two 2.56-inch Fast-LCD screens, a maximum screen refresh rate of 90Hz, a resolution of over 2K per eye and a performance of up to 1200PPI.
Not only that, the core is equipped with a 7nm process Qualcomm Snapdragon XR2 chip and two versions of 8GB memory, 128GB/256GB storage space, and a battery capacity of 5300mAh, which can provide 3 hours of use time.
The 128GB version of the PICO 4 is priced at 429 euros and the 256GB version is 499 euros, and Its product positioning is expected to become a major competitor to the current Meta Quest 2, which just raised its price in August this year.
The current European price is 449 euros for the 128GB version and 549 euros for the 256GB version.
PICO will also release a VR headset with advanced functions and a higher price before the end of the year, which will be called PICO 4 Pro in the Chinese market and PICO 4 Enterprise overseas.
In addition, PICO will launch a virtual social environment called “PICO Worlds” in 2023; after being acquired by ByteDance, it will also integrate with TikTok, such as logging in to the TikTok account and watching short videos on the PICO VR device.
There are indications that PICO is heading in the same direction as Meta.