It has always been the most important rule for Google to ensure that the best search results are of high quality and useful. Google announced an update to their ranking algorithms to improve the quality of their search result content.
According to Google’s latest announcement, in the next few weeks, they will update their search system to combat a lot of automatically generated content and low-quality content using “SEO-optimized” methods.
The new ranking system will use the natural language artificial intelligence model MUM to analyze the content on the web page and verify if there is a copy of the article. In this way, sites with original content will rank higher and users will get more original and quality results.